Role overview

Description

The Royal Conservatory (RCM) is one of the largest and most respected music education institutions in the world, providing the definitive standard of excellence in curriculum design, assessment, performance training, and teacher certification. It is also a leader in the development of early childhood education programs and arts-based social programs, and presents a diverse range of concerts featuring the finest Canadian and international artists in its magnificent performance space, Koerner Hall. Please visit www.rcmusic.com for more information.

What is the Opportunity?

The Royal Conservatory of Music (RCM) is seeking dynamic sales professionals to join our expanding sales team and make an impact in music education across Canada, US, and globally. We are looking for candidates who thrive in prospecting and closing new businesses while growing existing account’s revenue. You will be part of a growing team that will be the driving force of RCM’s ambitious growth plan aligned with its strategic directions.

Account Executives are responsible for driving revenue growth across RCM’s core educational programs in Canada, U.S., and globally: the RCM Certificate Program, Smart Start (RCM’s early childhood music education offering), and RCM publications.

This role is accountable for managing the full sales cycle, from lead generation to closing, and focuses on building lasting relationships with music educators, music retailers, school boards, early childhood education providers, and other institutional partners.

This is an opportunity for candidates based in Toronto, Ontario.

Main Duties & Responsibilities

Sales & Revenue Growth

Build and manage a strong pipeline of qualified leads for RCM’s key product offerings.
Conduct prospecting, discovery calls, product demos, and close deals with music teachers, schools, education administrators, and early childhood education providers.
Meet or exceed assigned sales targets across defined products.
Maintain accurate sales activity and pipeline data in Salesforce CRM.

Territory & Account Management

Develop and execute regional sales strategies within assigned territories.
Manage ongoing relationships with key accounts to ensure satisfaction, retention, and potential for upselling.
Collaborate with internal operational teams to ensure seamless onboarding and implementation.

Market Engagement

Represent RCM at conferences, education fairs, music teacher association events, and stakeholder meetings.
Identify trends and gather feedback from partners to support ongoing product development and positioning.
Stay informed about industry trends, market dynamics, and competitor activities.

Cross-Functional Collaboration

Partner with marketing, events teams to coordinate campaigns and outreach initiatives.
Collaborate with internal teams such as Product, Business Operations, and Digital Learning to align on product iteration and market needs.
Provide input into quarterly planning, sales strategy, and go-to-market efforts.

Perform other duties as required.

Requirements

What We're Looking For

Required:

Bachelor’s degree in Business, Education, Arts Administration, or equivalent combination of education and experience.
3+ years of experience in B2B sales, selling to stakeholders in music education, early childhood education, music dealers, or sales experience in EdTech sector
Proven track record of meeting or exceeding sales targets.
Excellent relationship-building, product pitch and presentation, and communication skills.
Self-motivated, organized, and comfortable managing a large territory.
Proficiency with Salesforce or similar CRM tools.

Preferred:

Sales experience in U.S. markets.
Familiarity with the music education and music teacher networks, and or
Familiarity with music retail and distribution networks in North America, and or
Familiarity with educational program sales in APAC markets and Latin America, selling programs or services to schools, early learning centres, government agencies, and or institutions.
Multilingual skills relevant to target markets a plus (e.g., French, Spanish, Korean, Mandarin, Vietnamese, or Thai).

Salary Range

$65,000 - $75,000 per annum
As part of the Total Rewards package for this role, compensation will include performance-based incentive pay based on revenue targets.

Additional Information

Hybrid work arrangement includes being on-site at least 3 days a week at the RCM's building in Toronto, Ontario or as requested/required for operational needs, inclusive of the RCM's all staff Community Days.
Occasional requirements to work outside of regular business hours.
May sit for extended periods of time with exposure to computer screen.
Up to 20% travel with locations dependent on assigned and/or regional focus.
Travel within assigned region to meet with prospects and existing clients as approved and required.
This role is a new vacancy on an expanding team.
AI Disclosure: AI is not being used to screen, assess, or select applicants.

How to Apply

Interested candidates are asked to submit a cover letter and current résumé online (please upload a single file combining both documents) at https://www.rcmusic.com/about-us/careers-at-the-royal-conservatory. Applications will be accepted until a suitable candidate has been identified.

The RCM thanks all applicants for their interest in this position; however, only those selected for an interview will be contacted.

The RCM is committed to fostering an inclusive, equitable and accessible workplace. In accordance with the Ontario Human Rights Code, the Accessibility for Ontarians with Disabilities Act, 2005, and the RCM’s Human Rights, Inclusion and Equity Policy, accommodation will be provided at any stage of in the recruitment and selection process. Applicants are asked to make their accommodation needs known when they have been contacted for an interview.