Paid Media Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Media Manager based in Canada.

We are seeking a performance-driven Paid Media Manager to own and optimize digital advertising campaigns across major platforms.
This role focuses on building scalable paid media strategies, improving campaign performance, and delivering measurable business outcomes.
You will work hands-on with platforms such as Meta Ads Manager and Google Ads while leveraging advanced tracking and analytics tools.
The position offers the opportunity to collaborate with talented marketing professionals and support campaigns for globally recognized brands.
You will play a key role in testing, analyzing, and refining strategies that improve acquisition, conversion, and return on investment.
This is an ideal opportunity for a data-driven marketer who enjoys solving complex challenges and driving growth through paid media expertise.

Accountabilities:

The Paid Media Manager will be responsible for managing end-to-end paid media activities, optimizing campaign performance, and ensuring accurate measurement across digital channels. The role requires a combination of strategic thinking, technical expertise, and hands-on execution to maximize advertising impact.

• Build, launch, manage, and optimize paid advertising campaigns across Meta Ads Manager and Google Ads.
• Monitor daily campaign performance and adjust budgets, bidding strategies, audiences, placements, and creative assets to improve results.
• Analyze campaign data to identify opportunities for improving CPA, ROAS, conversion rates, and overall traffic quality.
• Manage significant monthly advertising budgets directly within advertising platforms.
• Diagnose and resolve technical issues related to attribution, tracking, and conversion measurement.
• Work with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related technologies to maintain accurate reporting.
• Develop and execute creative testing strategies across audiences, messaging, placements, and bidding approaches.
• Stay informed on platform updates, privacy changes, and emerging paid media best practices.
• Collaborate with internal teams and clients to communicate insights, recommendations, and campaign strategies.
• Contribute knowledge-sharing initiatives and support a collaborative, high-performing marketing environment.

Requirements:

The ideal candidate is an experienced performance marketer with strong technical knowledge of paid advertising platforms, analytics, and conversion optimization. You should be comfortable managing campaigns independently, interpreting complex data, and communicating recommendations clearly.

• 5+ years of hands-on experience managing paid media campaigns through Meta Ads Manager and Google Ads.
• Strong understanding of campaign optimization, audience strategy, bidding methods, attribution, and conversion tracking.
• Experience working with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related measurement tools.
• Proven ability to manage substantial advertising budgets directly within platforms.
• Strong analytical skills with the ability to transform campaign data into actionable insights.
• Excellent communication skills and confidence discussing campaign performance with clients and stakeholders.
• Proactive, curious mindset with a passion for testing, learning, and improving marketing performance.
• Experience in an agency environment managing multiple client accounts is an advantage.
• Experience supporting enterprise or global brands is a plus.
• Background in consulting or entrepreneurial environments is beneficial.

Benefits:

• Competitive total compensation ranging approximately from $100,000 to $150,000 depending on experience and employment structure.
• Fully remote opportunity available to candidates based in Canada.
• Performance-based bonus opportunities.
• Flexible vacation policy.
• Option to join as an employee or independent contractor.
• Opportunity to work with recognized brands and impactful digital marketing campaigns.
• Growth opportunities within a fast-expanding organization.
• Collaborative environment focused on innovation, expertise, and measurable results.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?

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#LI-CL1We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.