Role overview

Please note this is an onsite position - eligible candidates must be able to reliably commute to our office in Brantford, ON.
With the continued growth in the industry, Scotlynn is currently hiring a Digital Marketing Specialist to join the Marketing team. This role focuses on the creation of digital marketing campaigns and promotions to develop and maintain marketing strategies.

ABOUT US
Scotlynn is a multinational produce grower and transportation provider specializing in time-sensitive refrigerated products. Every aspect of our operation highlights our passion for doing it better – our attention to detail, our open communication, our state-of-the-art equipment, and our comprehensive farming procedures.

WHAT WE OFFER

Competitive Benefits Plan and Employee and Family Assistance Plan
$60,000 - $75,000 starting salary, based on experience
Full gym access with personal trainer
Corporate chef providing healthy meal options
Opportunities to strengthen local communities through “Community Volunteer Program” initiatives
Rewarding, collaborative and lively workplace culture
Paid Time Off

THE ROLE
The Digital Marketing Specialist is responsible for driving brand awareness and growth by developing, implementing, and managing digital marketing campaigns across multiple online channels and social media. This role creates, develops and maintains digital marketing strategies and executes promotions to support business goals.
The Digital Marketing Specialist will measure, analyze, and report on campaign performance using tools such as Google Analytics. The ideal candidate brings a balance of creativity and analytical thinking, along with strong communication skills and a data-driven mindset.
This role could also be known as Digital Campaign Strategist, Online Brand Manager, Media and Digital Content Specialist.

ABOUT YOU
Successful Scotlynn Candidates Have:

2-3 years’ experience in digital marketing role
Post-secondary education in digital media/marketing, communications, marketing, or a related field
Strong understanding in digital marketing tools and platforms such as Google Analytics (GA4) & Google Ads, SEO/SEM strategy and tools, and social media ad platforms
Proven expertise in developing, managing, and optimizing digital campaigns across email, social media, and display advertising
A strong ability to measure performance, analyze results, and report on ROI
Ability to operate confidently in ambiguous, fast-changing settings
Capable of anticipating and juggling multiple projects and timelines
Experience with AI tools considered an asset
Website design and maintenance, not required but considered an asset
Copywriting experience considered an asset

Work experience in marketing-based roles from the following industries is welcomed and appreciated: Social Media Marketing, Advertising and Media Optimization.

HOW YOU’LL SUCCEED WITH SCOTLYNN

Develop and implement comprehensive marketing strategies to support organizational
goals and objectives
Plan, create, and execute digital campaigns including web, SEO/SEM, marketing
database, email, social media, and display advertising
Create and manage paid advertising campaigns across various platforms to maximize
ROI and brand visibility
Measure and report the performance of all marketing campaigns using analytical abilities

YOUR COMMITMENT

This is a full-time, permanent role
Work in office from 8am – 5pm, Monday – Friday

HOW TO APPLY
Interested in the role or want to learn more? Submit your application online. Our team will contact applicants that have been selected for an interview.

Additional InformationScotlynn is an equal opportunity employer and will seek to accommodate the needs of individuals with disabilities in a manner that most respects their dignity. Accommodation is available on request for candidates taking part in all aspects of the selection process. For any questions or accommodation requests, please reach out to our onboarding team at can.hiring@scotlynn.com or 1-800-263-9117 ext 2535. All candidates are encouraged to apply.