Role overview

Help Tell the Stories That Strengthen Our Community

Potentia Human Resources is proud to be recruiting on behalf of the Central Okanagan Foundation for a Communications & Marketing Coordinator.

Since 1979, the Central Okanagan Foundation (COF) has been connecting people who care with causes that matter, helping build stronger communities through philanthropy, granting, scholarships, and community leadership. As one of Canada's community foundations, the COF works alongside donors, charities, businesses, governments, and community partners to invest in initiatives that create lasting impact across the Central Okanagan.

Known for its collaborative culture and commitment to making a meaningful difference, the COF is entering an exciting new chapter of growth and innovation. To support this vision, they are seeking a creative, strategic, and passionate Communications & Marketing Coordinator to lead and grow their communications and marketing function.

This newly created role offers a rare opportunity to build the COF's communications strategy from the ground up, modernize its brand, strengthen donor engagement, and share the inspiring stories of the people and organizations making a difference throughout our community.

If you're an exceptional storyteller who enjoys combining strategy with hands-on execution and wants your work to have a lasting impact, we'd love to hear from you.

What You'll Be Doing:
As the COF’s first dedicated Communications & Marketing Coordinator, you'll have the unique opportunity to build their communications strategy from the ground up while helping modernize the COF's brand and strengthen community engagement.

Reporting to the Manager, Community Impact & Philanthropy, you'll develop compelling campaigns that inspire giving, celebrate community impact, increase awareness, and support fundraising initiatives. From storytelling and digital marketing to brand development, media relations, and events, you'll play a central role in shaping how the COF connects with their community.

The COF is looking for someone who thinks beyond creating attractive marketing materials. They want someone who understands that great marketing inspires action, builds relationships, and delivers measurable results.

You'll have the opportunity to:

Develop and implement the COF's annual communications and marketing strategy
Strengthen and modernize the COF's brand across all platforms
Create compelling stories highlighting donor impact, charities, scholarships, and community initiatives
Write engaging content for newsletters, annual reports, website, blogs, donor communications, speeches, and media releases
Manage and grow the COF's website and digital presence
Plan and execute social media and digital marketing campaigns
Develop email marketing campaigns and donor communications
Design brochures, reports, presentations, advertisements, and promotional materials
Produce photography, video, and visual storytelling content for events and campaigns
Build relationships with local media and coordinate public relations opportunities
Support fundraising initiatives including Giving Tuesday, year-end campaigns, and donor stewardship
Coordinate marketing for COF events and community initiatives
Monitor marketing analytics and campaign performance to drive continuous improvement
Maintain editorial calendars, digital assets, and brand standards
Collaborate closely with leadership, philanthropy, grants, and community partners to communicate the COF's impact

Requirements

You are a creative professional who enjoys balancing big-picture strategy with day-to-day execution.

What You Will Bring:

Diploma or Degree in Communications, Marketing, Public Relations, Journalism, Graphic Design, Digital Media, Business Communications, or a related field (equivalent experience will also be considered)
3-5 years of communications and marketing experience
Exceptional writing, editing, and storytelling abilities
Experience creating content across multiple platforms
Strong graphic design skills using Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Experience managing websites, social media, and digital marketing campaigns
Knowledge of WordPress or similar CMS platforms
Experience with email marketing platforms such as Mailchimp
Familiarity with Canva, Google Analytics, SEO, and marketing analytics
Strong organizational and project management skills
Ability to manage multiple projects and competing priorities
Confidence working independently while collaborating with a supportive team
A portfolio showcasing your writing, design, and marketing work

Assets include:

Non-profit or charitable sector experience
Photography and videography experience
Fundraising or donor communications experience
Experience with AI-assisted marketing tools
CRM experience such as Foundant or similar platforms

You're Someone Who:

Is an exceptional storyteller who connects people emotionally through meaningful content
Thinks strategically while rolling up your sleeves to execute great work
Loves building new ideas, systems, and processes
Understands how marketing drives awareness, engagement, and fundraising outcomes
Brings fresh ideas and challenges traditional thinking
Is curious, creative, and always looking for innovative approaches
Enjoys collaborating while also being self-directed and proactive
Is highly organized and accountable
Thrives in a purpose-driven organization where your work has real community impact

Benefits

When you join our team, you'll enjoy:

Competitive salary of $60,000-$72,000, based on experience
Comprehensive benefits package
RRSP matching program
Office closure during the Christmas holidays
Professional development support
Flexible hybrid work environment
Choice of Mac or PC technology
A collaborative leadership team that values creativity and innovation
The opportunity to build a brand-new marketing function from the ground up
Meaningful work that helps strengthen communities throughout the Central Okanagan

Ready to make an impact?

If you're excited by the opportunity to build something meaningful, elevate a respected community organization, and help inspire generosity through exceptional storytelling and marketing, we'd love to hear from you.

Please submit your resume, cover letter, and a portfolio showcasing your communications, writing, design, and marketing work.

Join us in helping create a stronger, more vibrant Central Okanagan; one story, one donor, and one community initiative at a time.