Role overview

Benefits:

Opportunity for advancement
Bonus based on performance
Flexible schedule

Service area: Guelph, Cambridge, Kitchener, Waterloo

Benefits/Perks

Work with a mission-driven team that values compassion, integrity, and innovation
Competitive salary with performance-based incentives
Flexible scheduling and hybrid work potential
Paid training and continuous learning opportunities
Supportive team culture with recognition programs and team celebrations

Schedule / Expected Work Hours:

Monday - Friday - 9:00 am - 5:00 pm with occasional weekend work required

Job Summary
At ComForCare Home Care, the Sales Manager plays a critical role in expanding community partnerships, driving referral growth, and negotiating payer relationships to ensure quality, accessible care for our clients. This position leads marketing strategy, manages referral pipelines, and collaborates across departments to promote our mission of helping individuals live their best lives at home.

Responsibilities

Develop and implement strategic marketing and business development plans to drive growth and client acquisition.
Build and maintain excellent relationships with referral sources, including hospitals, rehabilitation centres, physician offices, community organizations, and senior living communities.
Negotiate partnerships and contracts with local organizations and agencies.
Represent ComForCare at local events, professional networks, and community forums to enhance brand visibility.
Collaborate with administrative team to ensure alignment in service messaging and client satisfaction.
Conduct regular market assessments to identify trends, opportunities, and areas for improvement.
Track key performance indicators (KPIs) and prepare reports on marketing outcomes and referral trends.
Other duties as assigned.

Qualifications

Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field preferred.
3+ years of experience in healthcare marketing, business development, or community outreach, preferably in home care or home health.
RPN or RN preferred.
Clean Vulnerable Sector Check.
Familiarity with public- and privately-funded home-care services.
Excellent interpersonal, verbal, and written communication skills.
Self-starter with strong organizational and time management skills.
Valid G license and ability to travel extensively in service area.

This is a new role.

Flexible work from home options available.