Role overview

Reporting into the Alberta Sales Manager, the teammate will be responsible for driving the sales and marketing objectives of Andrew Peller Import’s (API) in both the Retail and Licensee Channels in the assigned territory, with a focus in building Edmonton/Northern Alberta, using the tools and strategies as described in the territorial sales plan. The primary focus of this role is to build API brands by maximizing sales in high-volume and opportunity accounts. Candidates must be an energetic self-starter and display strong interpersonal skills, administrative acumen and have a proven track-record of being competitive, results-driven, detail-oriented, and passion for wine.

This teammate will be responsible for:
Sales Results

Drive growth and maximize sales revenue and volume in territory
Implement and execute sales plans by following optimal coverage and service standards
Deliver targeted objectives for brand distribution
Execute consistently high levels of customer service that strengthen relationships and drive loyalty
Implement marketing and promotional programs
Maximize supplier visits in territory

Financial/Administrative

Operate territory within approved expense budget
Knowledgeable with respect to company expense policies
Preparation of sales summaries/projects and submitting to Sales Manager or in timely manner
Maintain up-to-date account and expense information

Business Development

Maintain productive business relationships with all key licensee and industry personnel
Develop new business opportunities through sound public relation activities and superior customer service, including:
Conducting presentations to various interest groups (staff training, imparting wine knowledge, hosting suppliers, etc.)
Ensuring prompt and proper handling of all customer concerns and complaints
Maintaining exemplary professional conduct and accepted social and industry practices when representing the interests of API
Ability to anticipate customer needs and acting promptly
Monitor competitor activities, market developments, market/product opportunities and communicate this information to sales team

The skills, knowledge and experience this teammate will bring:

Must have a valid drivers license

University or College Degree
Wine knowledge
Beverage Alcohol sales experience
Demonstrated selling skills along with product/market knowledge
Resides within territory
Strong knowledge of Microsoft 365 (Outlook/Excel/PowerPoint/Teams)
Experience with EZFocus is an asset
Flexible to work evenings, weekends, and outside of standard business hours as required

Compensation: $70,000 - $80,000 annually, plus bonus eligibility and comprehensive benefits.