Role overview

As the Director, AI & Innovation, you will lead the practical design and delivery of AI and automation solutions across AdFarm’s business and selected client work.

You’ll be accountable for:

AI Strategy & Prioritization
Solution Architecture & Prototyping
Internal and Client Innovation
Adoption, Governance & Measurement

What You’ll Do

Develop and maintain a practical AI and automation roadmap tied to AdFarm’s business and client priorities.
Identify and prioritize opportunities based on value, feasibility, data readiness, risk and expected impact.
Translate business challenges into clear requirements, solution concepts and implementation plans.
Architect and prototype AI-enabled tools, workflows and automations; determine when to build, buy or partner.
Lead pilots, validate

results and recommend which solutions should be improved, scaled or stopped.

Partner with teams across strategy, analytics, operations, finance, project management, creative, media, AgIntel and client service to redesign workflows and support adoption.
Apply AI capabilities to selected client challenges and develop repeatable use cases, delivery approaches and value models.
Measure results and communicate progress, trade-offs, risks and investment needs to senior leaders.

What You Bring

Proven experience in AI, digital transformation, innovation, marketing technology, product development, data and analytics, consulting or a related field.
Hands-on experience designing and prototyping AI-enabled applications, automations or data-driven workflows.
Enough technical fluency with APIs, integrations, databases, cloud platforms and automation tools to design credible solutions and guide implementation.
Experience evaluating technical solutions for reliability, security, scalability and maintainability.
A strong ability to translate between business needs, user workflows and technical requirements.
Experience leading cross-functional change, managing technical partners and influencing senior stakeholders.
Strong facilitation, presentation and consultative problem-solving skills.
A practical, evidence-based mindset that prioritizes useful outcomes over technology for its own sake.
Experience in an agency, consultancy, marketing organization or professional-services environment is a must.
Experience in agriculture, food or another specialized industry is an asset.