Marketing Lead

Marketing Lead

Job Summary

The Marketing & Community Outreach Coordinator is responsible for cultivating meaningful relationships within our community, executing local marketing initiatives, boosting sales and growing awareness for Chick-fil-A Heartland. This role serves as the bridge between our restaurant and the surrounding community, creating opportunities to increase guest engagement, support sales growth, and demonstrate Chick-fil-A's commitment to care and hospitality.

The ideal candidate is highly strategic, relational, organized, creative, and passionate about caring for others whilst increasing brand awareness. They have a heart for the community and a desire to create memorable experiences that win hearts every day.

Responsibilities:

Community Engagement & Partnerships

• Building and maintaining relationships with local schools, sports organizations, businesses, non-profit organizations, and community leaders
• Identifying opportunities for catering, brand promotion/sponsorships, fundraising events, community gatherings, and local partnerships
• Representing Chick-fil-A Heartland at community events and find networking opportunities
• Coordinating donations, food contributions, and community outreach initiatives
• Tracking community involvement efforts and evaluate their impact

Local Store Marketing

• Developing and executing a local marketing calendar aligned with restaurant goals and calendar
• Planning and executing in-restaurant promotions, events, and community activations
• Identifying opportunities to increase traffic during key dayparts, with a focus on catering and off-peak periods
• Collaborating with the leadership team to create campaigns that drive sales and guest engagement
• Measure the effectiveness of marketing initiatives and adjust strategies based on results

Catering Growth & Sales Development

• Identifying and pursuing new catering opportunities with local businesses, schools, healthcare facilities, and community organizations
• Building and maintaining relationships with catering guests to encourage brand loyalty
• Coordinating catering sampling, outreach visits, and promotional initiatives
• Tracking leads, follow-up activities, and catering growth opportunities

Digital Presence & Brand Storytelling

• Assisting in planning, creating, and scheduling engaging social media content for social media and digital platforms (Instagram, Facebook, TikTok, etc.)
• Capturing stories, photos and moments that showcase the restaurant's hospitality, team culture and community impact
• Ensuring all marketing materials align with Chick-Fil-A Heartland's brand standards
• Monitoring community trends and identifying opportunities for relevant engagement

Event Coordination

• Planning and executing community events, restaurant celebrations, family nights and promotional experiences
• Coordinating logistics, supplies, team support, and event communication
• Ensuring every event reflects Chick-Fil-A Heartland's standard of exceptional hospitality and values

Administrative & Strategic Responsibilities

• Maintaining records of sponsorships, donations, community contacts and marketing results
• Managing marketing supplies and promotional materials
• Creating monthly reports summarizing community outreach efforts, partnerships and results
• Managing the marketing budget responsibly and seeking opportunities for maximum impact

Qualifications

• Post-secondary education in Marketing, Business, Communications, Public Relations, Event management, or a related field is preferred
• Minimum 1-3 years of experience in marketing, community outreach, event planning, sales, hospitality or a related field preferred
• Experience in creating and executing marketing strategies and campaigns
• Experience in the restaurant, hospitality, retail or customer service industry is an asset
• Experience using design and content creation softwares (eg Adobe, InDesign, Canva etc) is an asset
• Familiarity with social media platforms, content creation and digital marketing strategies
• Demonstrated ability to analyze results and use data to improve marketing efforts

Skills & Competencies

• Exceptional written and verbal communication skills
• Strong interpersonal skills with the confidence to engage with the community
• Highly organized with the ability to manage multiple projects, timelines and events simultaneously
• Creative, proactive and solutions-oriented mindset
• Ability to work independently while collaborating effectively with the restaurant leadership team
• Strong attention to detail and commitment to delivering exceptional experiences
• Comfortable working flexible hours, including evenings and weekends.
• Valid driver's license and reliable transportation are an asset.

Why Choose Us

• Flexible hours: We will work with you to arrange your work schedule to honor other commitments like family, school and sports
• Closed Sundays: All Chick-fil-A restaurants are closed on Sundays so you can have a day of rest with family and friends
• Work directly with the Chick-fil-A operator: The Operator is an independent business person, responsible for the operations of the restaurant, who invests time in his or het employees teaching them important business skills for the future
• Competitive pay and development opportunities: Along with a competitive pay cheque, you will work in a nurturing environment where you will learn valuable business and people skills
• A Great Work Culture: Here at Chick-fil-A Heartland, we consider Team members to be more than just employees. You will be a highly valued part of our team. Our high retention rate is a proof that team members really enjoy working at Chick-Fil-A Heartland

Additional Benefits at Chick-Fil-A Heartland

• Employee meal discounts
• Team members exclusive outings and events
• Goodlife membership
• Rewards and tokens of appreciation
• Applicable Bonuses

Additional Information

• This posting is for an immediate, current vacancy.
• The base hourly rate for this position is CAD $20.00 – $25.00. In addition, this role is eligible for a competitive bonus structure tied to achieving specific metrics.
• At Chick-fil-A Heartland, all candidate applications are reviewed directly by our team. We do not use artificial intelligence (AI) to screen, assess, or select candidates.