Senior Manager, CRM

Senior Manager, CRM

Description -

Role Summary

We are hiring a Senior Manager, CRM to lead lifecycle strategy and Salesforce Marketing Cloud operations, driving AI-powered automation and evolving CRM maturity into a multi-channel engagement model. This leader will own the CRM roadmap, optimize operational processes with intelligent automation, and advance data-driven personalization across channels including email, SMS, push, and WhatsApp. The role partners with Product, Analytics, Enablement and Marketing teams to deliver measurable revenue, grow the contactable base, and elevate customer experiences.

About the Organization

The HP CRM organization drives global Consumer and SMB CRM strategy and performance: growing revenue, simplifying the digital journey, and building customer success capabilities.

Responsibilities

• Own the CRM strategy and roadmap, emphasizing AI and automation for scale and efficiency.
• Lead SFMC operations: automation, journey orchestration, segmentation, and dynamic content.
• Partner with Data teams to implement Data Cloud/CDP for advanced audience architecture and identity resolution.
• Define and enforce intake and execution processes for campaign delivery; ensure SLA adherence.
• Establish measurement frameworks: KPIs, attribution models, and experiment design.
• Build and lead a high-performing team; coach for outcomes and manage vendor relationships.
• Ensure compliance and data privacy; drive secure-by-design operations with Data Enablement, Privacy and Compliance teams.
• AI-driven operational excellence: implement predictive models and automation to reduce manual effort, accelerate campaign velocity, and improve SLA adherence.
• Multi-channel CRM maturity: expand beyond email into SMS, push, and WhatsApp channels.
• Data strategy: leverage Data Cloud/CDP for identity resolution, segmentation, and real-time personalization.
• Revenue impact: deliver incremental influenced revenue through CRM optimization, scale and lifecycle management; establish transparent attribution.
• Customer experience: uplift engagement and retention metrics across all channels.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Communications, Business Administration, Computer Science, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in Interactive marketing, online customer service, or a related field.
• Hands-on expertise in Salesforce Marketing Cloud (Journey Builder, Automation Studio) and Data Cloud/CDP.
• Proven success scaling CRM operations globally with AI and automation.
• Strong analytical orientation; experience with KPI definition, cohort analysis, and A/B testing.
• Excellent communication and stakeholder management.

Preferred Certifications
NA

Knowledge & Skills

• Agile Methodology
• Analytics
• Business To Business
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• E-Commerce
• Email Marketing
• Google Analytics
• Hypertext Markup Language (HTML)
• Key Performance Indicators (KPIs)
• Marketing
• Marketing Automation
• Marketing Strategies
• Project Management
• Salesforce
• Search Engine Marketing
• Search Engine Optimization
• Social Media
• User Experience (UX)

Cross-Org Skills

• Customer Centricity
• Prioritization
• Resilience
• Team Management
• Strategic Thinking

About HP:

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments, and society. The world’s largest technology company and ranked 10 on the Fortune 500 list for 2012, HP brings together a portfolio that spans printing, personal computing, software, services, and IT infrastructure to serve more than 1 billion customers in over 170 countries on six continents. HP invents, engineers, and delivers technology solutions that drive business value, create social value, and improve the lives of our clients. HP Canada’s Talent Acquisition processes involve the use of technology, including but not limited to, artificial intelligence (AI) tools, to support the screening, assessment, and selection processes. These tools are designed to enhance fairness and efficiency, and all hiring decisions are reviewed by our recruitment team to ensure alignment with HP’s hiring standards and applicable Provincial employment laws. This job posting is for an existing vacancy or a position expected to become vacant in the near future.

Compensation and Benefits:

The typical base pay range for this role is $114,450 to $176,250 CAD annually. Pay within this range will be based on the review of experience, skills, and internal equity.

As a full time, employee of HP Canada, you will be eligible to participate in the company's group benefit programs, including medical, dental, life insurance, and disability coverage, subject to the terms and conditions of the applicable plans. During your employment term, you will receive 15 paid vacation days per year prorated based on your start date. Detailed information regarding benefits—will be provided upon hire and is subject to the terms and conditions of the applicable plans.

Equal Opportunity Employer:
HP Canada is an equal opportunity employer. We welcome the many dimensions of diversity. Upon request by qualified candidates, accommodation of special needs may be considered during all stages of the selection process within the framework of the HP Accommodation Policy. If you need assistance in filling out the employment application or require a reasonable accommodation while seeking employment, please e-mail canadaaodaofficer@hp.com. Note: This option is reserved for applicants needing a reasonable accommodation related to a disability. In order to satisfy our contractual obligations with clients, the successful candidate will be required to pass a basic, standard Criminal Records check. You will also be required to sign off on HP's Confidentiality, Non-Solicitation and Conflict of Interest Agreement

Job -
Marketing

Schedule -
Full time

Shift -
No Shift premium (Canada)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"