Social Media and Content Specialist

About the Role
We are looking for a creative and passionate Social Media and Content Specialist to help bring our brand to life through engaging content, storytelling, and community engagement.
This role is responsible for developing and executing social media and digital content that supports our brand, properties, residents, and corporate initiatives. Working closely with the Brand, Content & Communications Lead, you will help tell authentic stories, create meaningful content, and strengthen our presence across digital channels.
This is an ideal opportunity for someone who enjoys combining creativity with strategy and is passionate about building brands, creating engaging content, and connecting with communities.
The successful candidate will balance hands-on content creation with performance-minded execution, using audience insights, platform analytics, and brand standards to continuously improve content quality and impact.
Key Responsibilities

Develop and execute engaging content across social media platforms that aligns with brand and business objectives.
Create written, visual, and short-form content that supports marketing campaigns, brand initiatives, and audience engagement.
Develop and execute social media strategies that drive brand awareness, audience growth, engagement, and business objectives across owned social channels.
Manage social media calendars, publishing schedules, and community engagement.
Plan, schedule, publish, and optimize content using social media management platforms, ensuring best practices for timing, platform-specific formats, and audience targeting.
Monitor, analyze, and report on social media performance using platform analytics and reporting tools, providing actionable insights and recommendations to optimize channel growth, engagement, reach, and campaign effectiveness.
Manage and optimize organic and paid social media initiatives, collaborating with internal teams and external partners to maximize campaign performance and return on investment.
Write blogs, website copy, newsletters, and other digital content that supports marketing and SEO initiatives.
Capture and share stories that highlight our communities, residents, partnerships, and company culture.
Stay current on social media trends, platform updates, emerging technologies, and industry best practices to continuously improve content strategy and channel performance.
Collaborate with Brand, Growth, Property Marketing, and Regional Marketing teams to support integrated marketing campaigns and ensure consistent brand messaging across channels.
Adapt content by platform and audience segment, ensuring copy, visuals, video, captions, hashtags, and calls-to-action are tailored to each channel.
Maintain a consistent brand voice across social and digital channels while supporting accessibility, inclusive language, and plain-language communication standards.
Support social listening and community management by identifying engagement opportunities, responding or escalating where appropriate, and helping protect brand reputation online.
Organize and maintain digital content assets, including photography, video, campaign files, and approved brand materials for future use.

What Success Looks Like

Consistent, engaging content across all social media channels
Strong community engagement and audience growth
High-quality storytelling that reflects our brand, culture, properties, residents, and communities
Improved social media performance, content effectiveness, reach, and engagement over time
Well-organized content calendars, timely publishing, and reliable campaign support
A collaborative approach that supports integrated marketing initiatives across the organization

What You Bring

3-5 years of experience in social media, content marketing, or digital communications
Post-secondary education in marketing, communications, public relations, journalism, digital media, or a related field is an asset
Experience using tools such as Meta Business Suite, LinkedIn, TikTok, Instagram, Canva, Adobe Creative Suite, CapCut, or similar content creation and scheduling platforms is an asset.
Exceptional writing, editing, and storytelling skills
Experience managing social media platforms and content calendars
Strong understanding of content creation, photography, video, and short-form digital content
Comfortable using social media management and content creation tools
Creative mindset with strong organizational and project management skills
Ability to work collaboratively across multiple teams and manage competing priorities
Comfort reviewing analytics and translating performance results into practical content recommendations
Understanding of SEO, paid social, email/newsletter content, and digital campaign support.
Bonus: Experience in real estate, hospitality, lifestyle, or community-focused marketing
A portfolio or work samples demonstrating social, written, visual, or short-form video content would be considered an asset

Why This Role
This is an opportunity to help shape the voice of a growing organization while creating meaningful connections with residents, communities, and future customers. You will play an important role in building brand awareness, supporting business growth, and telling the stories that make our communities unique.

Most importantly, we are a small yet mighty team. This is a roll up your sleeves, help where you are needed kind of role. We are looking for a new team member who will be a culture builder, someone who will lean in to help us build an engaged and positive work environment, and someone who will support our success when and as needed, as our team will do for you when you need it.

The approximate salary range for this role is $60,000 – $65,000 per year. Final compensation will be determined based on a variety of factors including skills, experience, educational attainment, professional designations, internal equity, and other job-related requirements. We recognize that individuals bring different skill sets, strengths, and career experiences, and we encourage candidates at all stages of their career to apply. If your experience or compensation expectations differ from the posted range, we still welcome your application, as we value potential, growth, and the unique contributions each person can bring.

This role is based in our offices five days a week, giving you the opportunity to work closely with your colleagues, learn from experienced professionals, and grow in a highly engaged team environment. The role may also involve occasional visits to properties or community locations to capture content and support marketing initiatives.