Role overview

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY RANGE:$120,000 - $142,500+

Actual base pay will depend and vary based on factors such as individual experience and skills of the applicant.

BONUS:Starting Bonus at Target $42,000

This role may also be eligible for discretionary long-term incentive awards.

Variable Compensation opportunities are contingent on individual performance and overall business results, pursuant to the Bonus Plan; listed amount are targeted values and not guarantees.

VACANCY TYPE:This posting reflects a vacant position.

LOCATION: Toronto Office; 5 days/week in office.

COMPANY:

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

JOB RESPONSIBILITIES

Reporting directly into the Director of Strategy & Insights, this role will collaborate with internal stakeholders and across many departments i.e., Marketing, Sales, Trade Marketing, Category Management and Revenue Management
Responsible for driving consumer centricity throughout the organization, driving empathy for our consumers while leveraging data to identify category growth opportunities and winning over consumers
Synthesis of primary and syndicated consumer tracking research to identify relevant insights to grow our category
Setting and implementing both short term and long-term consumer strategies which will deliver actionable insights that drive better business decisions and ultimately incremental volume and profit
Oversee a team leading category growth and consumer strategy, and planning with cross-function teams
Review, design and oversee execution of agreed upon research studies, develop and implement consumer segment learning plans
Work closely with other analytics and data centric teams and lead the development of short- and long-term predictive growth models, and measurement of pilots

JOB QUALIFICATIONS:

A University Degree in Business, statistics, consumer research, media or related field. Master's Degree in Marketing Research, Marketing or MBA preferred
6+ Years of related consultancy and research experience (preferable in CPG); previous experience in Strategy and/or Brands management and with people management experience
Experience in analytics, data strategy or transformation
Fluent in best research practices, process and governance, solutions and tools
Extensive knowledge of qualitative and quantitative research methodologies/techniques, including panel data
Competency in managing complex/strategic research projects
Strong ability to analyze and interpret results
Ability to effectively present to senior & diverse audience
Strong leadership & negotiation skills to deal effectively with senior managers and a wide variety of external stakeholders with differing agendas

WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

BENEFITS:

Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.

Additional flex credits for healthcare or wellness spending accounts

Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.

Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave

Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.

An annual allotment of Beer and Beyond-Beer products for employees!

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at recruitment@labatt.com

AI DISCLOSURE:

We may use artificial intelligence tools to assist with scheduling interviews and managing screening times. We do not use AI to evaluate applicants or make decisions during the interview process. All candidate assessments and hiring decisions are made by our recruitment and leadership teams.

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LinkedIn @ Labatt Breweries of Canada