Role overview

WHO ARE WE?

Burnbrae Farms is a sixthâgeneration, Canadian, familyâowned company, operated today by the fourth generation of the Hudson family. We are proud to be one of Canada’s leading egg producers and processors, with farms, grading stations, and processing facilities across British Columbia, Alberta, Manitoba, Ontario, and Quebec.

Working with more than 400 local independent egg farming families, we provide Canadians from coast to coast to coast with safe, nutritious, and affordable eggs and egg products. Across our operations, spanning 7 farms, 8 grading stations, 3 processing plants, and 2 distribution centres, we collect, grade, boil, cook, and ship eggs nationwide. Burnbrae Farms has built a strong, trusted consumer brand, offering a wide range of valueâadded products including EGG Creations!, Simply Egg Whites, EGG Bakes!, EGG Bites!, and EGGS2go!.

With a bright future and ambitious plans for continued growth, we proudly employ more than 1,700 dedicated team members across Canada.

JOB DESCRIPTION

Position Title:Regional Sales Manager – Foodservice Distribution

Replacement or New Role:Replacement

Term:Full Time Permanent

Reports to: Sr Dir, Foodservice and Industrial Sales

Direct Reports:0

Hiring Range:$$80,000-$90,000

Bonus:No

Address: Remote

Travel:YES - Lower mainland, NOT interior

Language:English, French is a nice to have.

Results-driven sales professional responsible for managing a complex portfolio of Foodservice customers and distributors, delivering profitable growth across assigned accounts. This role focuses on building strong, collaborative relationships at all levels while driving revenue, volume, and margin targets. The successful candidate will oversee total account performance, execute pricing strategies, and identify new business opportunities in partnership with distributors. With 5+ years of Foodservice sales experience, strong negotiation skills, and a solid understanding of customer P&Ls and KPIs, the candidate thrives in a fast-paced environment, excels at multitasking, and delivers exceptional service to both internal and external stakeholders.

JOB DUTIES & RESPONSIBILITIES:

Manage a complex portfolio across diverse customers and markets.

Deliver profitable sales growth with assigned account portfolio and accounts.

Build lasting, collaborative interpersonal relationships at all levels with customers.

Manage total account portfolios, including achieving revenue, profit and volume targets while meeting account service expectations; work with Distributor partners to develop new business and assist with “day to day” business requirements.

REQUIREMENTS:

5+ years of relevant experience in the Foodservice (Distribution) arena.
Demonstrate successes in managing major Foodservice chain accounts, as well as major distributors.
5+ years in Sales (Food Industry)
Previous responsibility managing Industrial accounts (i.e. ingredients) and other end-user categories in the Foodservice channel is an asset.
Good understanding of customer P&L’s and KPI’s combined with an ability to successfully execute pricing strategies as required.
Retail experience or knowledge is a benefit, but not essential.
Self-Starter; Self-Motivated.
Strive in a fast-paced environment.
Excellent at multi-tasking and prioritizing.
Excellent customer service to all stake holders (both internally and externally).
Strong negotiating skills
Excellent communicator to all levels of organization (written and verbal)
Able to travel (lower mainland, NOT interior)
Bilingual (English and French) communication skills is an asset

Burnbrae Farms’ Visionis to grow into a world-class egg business using the strength of our people to develop leading edge products and processes. Through our commitment to quality, health and innovation, we will provide healthy lifestyle solutions, exceed customer expectations and build highly trusted brands.

We offer our employees the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds expectations.

Burnbrae Farms is committed to Employment Equity. Accommodations during the recruitment process are available upon request for candidates with disabilities.