Role overview

About GIANT Creative
GIANT Creative is Canada’s premier full-service marketing agency, known for blending data-driven strategies with unforgettable creative. We build performance-first campaigns rooted in storytelling, design, and tech that deliver GIANT results.
We are looking for a Paid Media Strategistwho is technically sound, self-sufficient, and ready to take ownership of our acquisition channels (Meta, Google, and LinkedIn).
You won’t be micromanaged here. We are looking for someone who is willing to learn and see how to diagnose performance issues on a mature, high-spend account just as effectively as they can build a strategy for a zero-data account launch. You should be comfortable acting as the primary strategic voice for your clients, translating complex data into clear business insights. This role is ideal for candidate who are early in their career and looking to build their experience in a supportive environment.
Who You Are:

A Builder & An Optimizer: You are confident stepping into legacy accounts to improve ROAS, but you aren't afraid of the "blank page" - you can launch new campaigns with no historical data and find traction quickly.
Platform Fluent: You have hands-on expertise in Google Ads (search, LSA, YouTube, PMax), Meta (Facebook/IG), and LinkedIn.
Client Ready: You are comfortable presenting results and strategy directly to clients. You can explain why a campaign is winning or losing without jargon.

Core Responsibilities:

End-to-End Execution: Build, launch, and manage full-funnel campaigns across Google, Meta, LinkedIn, and secondary platforms.
Strategy & Analysis: Translate client goals into paid media strategies. Monitor daily/weekly performance to maximize ROI/ROAS and proactively pivot budget when needed.
Client Management: Serve as the lead point of contact for select clients, delivering performance reports and leading strategy calls.
Data & Tracking: Ensure the "plumbing" works. You should be comfortable with GA4, Tag Manager, and Pixel setups to ensure we are tracking the right data.
Continuous Testing: Conduct A/B tests on creative, copy, and audiences. You don’t just "set and forget."

Qualifications:

1+ years of hands-on experience managing paid media campaigns (Agency experience preferred).
Proven success managing both B2B and B2C campaigns that optimized for lead gen and sales, not vanity metrics.
Proficiency in Google Analytics (GA4), GTM, and Looker Studio.
Strong communication skills: You can navigate challenging client conversations with professionalism and clarity.

Benefits:

Competitive salary ($50k-$60k based on experience).
Hybrid work flexibility in London, ON.
Extended health, dental, and vision care.
Paid time off and company events.