Performance Marketing Specialist - Google Ads

We're looking for a sharp, strategic Performance Marketing Specialist- Google Ads to manage paid campaigns. You'll be responsible for hands-on management of our Google marketing execution (Search, Display, Shopping, Performance Max) to drive results and ensure everything runs smoothly from setup to reporting. If you're great at optimizing performance, and turning ad spend into real results, this is the role for you. You'll work closely with clients and team members to hit goals, stay on budget, and find new ways to grow our business.

In this role you will:

• Manage all aspects of Google Ad campaigns, including budget allocation across various campaigns to ensure cost-efficient ad spend and google merchant center.
• Update, create and optimize ad campaigns and paid search landing pages
• Analyze and optimize ad campaigns to increase return on investment (ROI)
• Use Google Ads to drive a variety of online marketing campaigns
• Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
• Manage and optimize display campaigns across multiple devices
• Develop PPC strategies to increase online visibility
• Collaborate with a team of marketers, Google Ads specialists, and engineers
• Conduct regular keyword research to identify new advertising opportunities.
• Monitor and report on key performance metrics, ensuring ROI goals are met.
• Optimize ad copy and landing pages for higher conversion rates.
• Stay updated with the latest Google Ads features and industry best practices.

The Qualifications and Experience we like to see:

• Degree(s)/Major(s): Bachelor's or Master's in a relevant field from a reputed post-secondary institution.
• Minimum 4 years of proven working experience in a related field.
• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
• An understanding of search engine optimization (SEO) and search engine marketing (SEM)
• Google Ads certification not mandatory, but Google Adword or any other relevant certification is a bonus.
• Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients

Why our team members enjoy working at Silk & Snow:

• We prioritize diversity and inclusivity in our company culture
• Growth opportunities with an emphasis on hiring from within
• You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training
• You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development
• We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off
• Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period
• Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being
• We foster a healthy work-life balance with our company's supportive environment
• This is not just a job but a CAREER with potential opportunities for growth and advancement

Additional Information

This is a current open position. The salary range for this position is $60,000 - $80,000 annually. Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

Our recruitment process incorporates various screening technologies, which may include AI, to screen for employability or suitability. Human recruiters review all applications.

Inclusion & Belonging

We are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability. Upon request, accommodations are available during all stages of the recruitment process.

At Silk & Snow, we create products that turn your house into a home. We help bring affordable luxury to our customers every day by providing them with meticulously crafted and manufactured sleep products that elevate your personal sanctuaries and give you the rest you deserve.

We make every decision by following three principles. We always use better materials, ensure that every product is thoughtfully manufactured, and above all, ensure transparency in everything we do. We're proud of our products, and we want to give our customers the confidence to know that they are purchasing better products for their family, their home and the planet.