Role overview

Social Media Coordinator

Position: Social Media Coordinator
Employment Type: Full-Time
Industry: Concrete Coatings, Construction & Industrial Supply

About the Role

We are looking for a creative, organized and motivated Social Media Coordinator to help manage and grow the online presence of our brands.

This is a hands-on content role. We aren't looking for someone to simply schedule posts-we want someone who can identify good content opportunities, create engaging photos, videos and graphics, and help tell the story of our products, people, customers and projects.

Our businesses operate in the professional concrete coatings, construction equipment and contractor supply industry. The ideal candidate doesn't need to come from our industry, but should be comfortable learning technical products and turning them into interesting, easy-to-understand content.

Key Responsibilities

Social Media Management

Manage day-to-day social media activity across Facebook, Instagram and other relevant platforms
Develop and maintain a consistent posting schedule
Create monthly and weekly content calendars
Write captions and promotional copy
Schedule and publish posts, stories and reels
Help respond to comments, messages and customer engagement
Maintain a consistent brand voice across multiple companies and locations

Content Creation

Photograph products, equipment, store displays and events
Shoot and edit short-form video for Reels, Stories and other social content
Create clean, professional promotional graphics
Develop product spotlights, new-product announcements and educational content
Create content around promotions, sales and equipment packages
Capture behind-the-scenes content from our stores, warehouse and team
Work with contractors and customers to showcase completed projects and product applications
Turn everyday activity within the company into useful and engaging social content

Marketing & Brand Support

Help develop campaigns for product launches, promotions and company announcements
Create marketing materials that support our retail locations and sales team
Ensure logos, colours, fonts and messaging remain consistent
Adapt content for multiple brands while maintaining each brand's individual identity
Assist with email marketing and website content as required
Coordinate marketing materials for new store openings, events and training days

Growth & Performance

Monitor social media performance and engagement
Track which types of content generate the strongest results
Identify opportunities to increase followers, reach and engagement
Keep up with relevant social media trends and platform changes
Recommend new content ideas and campaigns
Provide basic monthly reporting on social media performance

What We're Looking For

Strong understanding of Instagram, Facebook and short-form video
Ability to create professional-looking graphics and marketing content
Comfortable taking photos and shooting video
Basic to intermediate video-editing skills
Strong written communication and attention to detail
Good eye for layout, branding and visual consistency
Ability to manage multiple brands and projects at the same time
Organized and capable of working independently
Comfortable working around warehouses, contractors, construction equipment and industrial products
Willingness to learn our products and industry

Experience with Canva, Adobe Creative Cloud, CapCut or similar design/video software is an asset.

Previous experience in construction, coatings or industrial products is not required. We are more interested in finding someone who is creative, capable and willing to learn.

The Person We're Looking For:

We're looking for someone who sees content opportunities without always needing to be told what to create.

When a new shipment arrives, a piece of equipment is being demonstrated, a contractor sends us a great project photo, or a new product hits the shelves, we want someone who thinks:

“We should make something out of this.”

You should be comfortable taking an idea from concept through to finished content and taking ownership of keeping our social channels active, professional and interesting.

What Success Looks Like

Success in this position means:

Our social channels are consistently active
Content looks professional and recognizable as our brands
More original photos and videos are being created
Products and promotions receive regular exposure
Our stores and team are represented authentically
Engagement and audience reach continue to grow
The sales team has a steady supply of marketing content to support promotions
Our brands become increasingly recognizable within the contractor and coatings industry

Why Join Us?

We're a growing group of businesses serving professional contractors throughout Western Canada.

You'll have the opportunity to work with multiple brands, help shape their visual identities, create content around interesting products and equipment, and have a meaningful influence on how our companies are presented as we continue to expand.

This isn't a role where every post is handed to you. We're looking for someone who wants the freedom and responsibility to create, experiment and help build the brands with us.